Renowned for its irreproachable precision and the quality of its products, Rolex is the icon of luxury watchmaking. Still an independent company, she manufactures almost all of her watches herself. As a true must of Swiss know-how, the Manufacture symbolizes a harmonious design and high-end designs. Founded in 1905 by Hans Wilsdorf and Alfred Davis, the adventure begins as Wilsdorf & Davis. Turning to innovation, the one that will become Rolex in 1908 is the result of the alliance of British commercial know-how with Swiss industrial quality. Rolex watches are characterized by sustainable design, constant refinement and the rejection of planned obsolescence. The world's leading brand of luxury watches, its success is primarily due to a consistent policy and a timeless and harmonious aesthetic. The timepieces of the Manufacture are synonymous with class, performance, prestige and precision. A pioneer of the wristwatch and with an avant-garde spirit, Rolex is at the origin of many innovations hinges in watchmaking. His timepieces, which are certainly the most famous in the world, beat all the records at auction and dress the wrists of the greatest personalities. They are erected as a must and every Rolex becomes a collector's item. Beyond mere material value, a Rolex still has a personal meaning.