More about Fred

Born into a family that dealt in gemstones, Fred Samuel founded his own business in the city of fashion – Paris – in 1936. As a young jeweller he produced exceptional jewellery pieces that were decorated with the most colourful stones. He derived his source of inspiration from his love of the sea. That’s why, together with his eldest son, he created his most important collection: based on a connecting piece required in sailing, they created what is still today the most popular item from FRED – the Force 10.

Frequently Asked Questions

Only people who have been living in Switzerland for more than two years, with at least a B permit, and are aged between 20 and 70 years are eligible for a 0% loan.

You will only be asked for your identity document (B or C permit or Swiss identity document).

All new watches are delivered with their original box and certificate as well as the official international warranty. Pre-owned watches are checked by a professional and, in case the original warranty has expired, Watchdreamer offers you a 12-month Warranty.

Your request is processed instantaneously from Monday to Friday between 8:00 am and 6:00 pm, and outside these hours within 12 hours.

No, it is not considered a debt for our financial partner.

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