LVMH Watch Week 2026

January has its ritual. The LVMH Watch Week no longer merely opens the watchmaking season, it sets the tone for the year. Far from a frantic race for novelty at all costs, the 2026 edition establishes a clear rhythm. Hosted in Milan, nine Maisons of the group unveiled their vision. Here is our curated selection of the pieces that truly stood out this week.

No more vague concepts. This year, the group’s brands (TAG Heuer, Zenith, Hublot, Bulgari & others) delivered watches that don’t require hours of explanation to be desirable. Think well-balanced proportions, bold materials, and movements that speak for themselves. These are the four releases that caught our attention and, let’s be honest, have already made their way onto our wish lists.

TAG Heuer : The Carrera in all its forms

If there is one brand that knows how to modernize an icon without betraying its essence, it is TAG Heuer. This year, the Carrera is everywhere — yet expressed in two very different directions.

On one side, the Carrera Chronograph Glassbox embraces a more mature stance. Growing from 39 to 41 mm, it retains its vintage charm while gaining presence. It asserts itself as the ultimate everyday chronograph: highly legible, contemporary, and powered by the TH20-00 calibre with an impressive 80-hour power reserve. The perfect daily watch.

But the real technical statement comes from the Carrera Chronograph Split-Seconds. Here, TAG Heuer pushes performance further. Ultra-light and visually expressive thanks to its openworked movement, it reveals a more technical side of the Carrera. A perfectly controlled balance between sport and engineering.

 

Zenith: El Primero in Urban Armor

Expecting yet another vintage reissue? Zenith has gone in the opposite direction. The star of the week is the Defy Skyline Chronograph.

The "Brand with the Star" has finally grafted its legendary El Primero 3600 calibre the one that strikes at 1/10th of a second into the angular architecture of the Defy Skyline. The result is a total showstopper, especially in the black ceramic version. It’s dark, architectural, and far more contemporary than a classic Chronomaster.

Zenith proves here that its iconic movement isn't a prisoner of the past: it is the engine of a resolutely modern horology, built for concrete and speed. It’s a piece that finally reconciles movement purists with fans of integrated design.

Hublot : The original Big Bang : with added confidence

At Hublot, 2026 feels like a return to the roots, with twenty years of experience behind it. The release that impressed us most is not the most extravagant, but the most balanced: the Big Bang Original Unico.

Hublot revisits the unmistakable “sandwich” construction of the 2005 Big Bang and fuses it with today’s technology. A 43 mm case, the brand’s sweet spot, paired with the in-house Unico calibre and the signature bracelet-to-case integration. Available in Titanium Ceramic or Black Magic, it doesn’t aim to shock, but to assert its status. This is the watch for collectors who grew up with the brand and want to reconnect with its raw energy, now with significantly upgraded finishing. Simple. Effective. Hublot.

 

Hublot Classic Fusion Sage Green : a trend, perfectly mastered

With the Classic Fusion Sage Green, Hublot shows its ability to capture the spirit of the moment without falling into short-lived trends. This delicately pastel sage green, inspired by alpine landscapes in spring, brings an unexpected softness to the highly architectural design of the Classic Fusion. Available in 33, 42, and 45 mm, the collection offers remarkable versatility: precious with diamonds in 33 mm, clean and balanced in 42 mm, and more assertive with the first sage green chronograph in the line at 45 mm. The sunray dial, paired with a rubber-and-fabric strap featuring a subtle 3D relief reminiscent of Milanese mesh, reinforces its contemporary elegance. A refined, modern, and highly wearable proposition — proving that at Hublot, creativity can also be expressed with restraint. All three models are now available on Watchdreamer from CHF 160 per month.

 

Daniel Roth Tourbillon Squelette Extra-Thin

It is impossible to speak about finesse and architecture without mentioning the standout achievement of this Watch Week. While Bulgari focused on jewelry this year — notably with the Tubogas creations — it is the rebirth of Daniel Roth that truly satisfies our appetite for ultra-thin watchmaking.

The new Extra-Thin Skeleton Tourbillon in rose gold is a masterclass in elegance. Although the brand now stands on its own (still within the group), it embodies the same pursuit of absolute refinement that once defined the Octo Finissimo. Reduced to its purest expression, the movement becomes a mechanical lace suspended within the iconic double-ellipse case. Kinetic art on the wrist. For those who feel modern watchmaking sometimes lacks soul, this piece is the answer: beautiful, slender, and undeniably exclusive.

 

The Watchdreamer verdict

This 2026 vintage doesn’t reinvent the wheel — it perfects it. The brands have clearly stopped scattering their efforts. TAG Heuer consolidates, Zenith asserts itself, Hublot refines its identity, and ultra-thin watchmaking continues to inspire through Daniel Roth. If you were looking for a reason to give in this year, you now have four.