Tag Heuer

Tag Heuer — The company's history begins in 1860, when Edouard Heuer, then 20, founds his modest business in Saint-Imier, Switzerland. The brand is quickly built around the precision and longevity of models with high-performance materials with avant-garde mechanical movements. This quest for precision will anchor Heuer in the world of chronometry. #More about Tag Heuer



More about Tag Heuer

The company's history begins in 1860, when Edouard Heuer, then 20, founds his modest business in Saint-Imier, Switzerland. The brand is quickly built around the precision and longevity of models with high-performance materials with avant-garde mechanical movements. This quest for precision will anchor Heuer in the world of chronometry and especially that of the automobile. The company invented the first sports chronometers displaying 100th of a second accuracy. In 1985, it still bears the name of Heuer but is bought by the TAG group, Techniques d'avant-garde, which baptizes it with its current name. This acquisition gives the brand new impetus and revives the company. Fourteen years later, the LVMH Group in turn acquired Tag Heuer after a friendly takeover bid and propels it to the rank of the fourth largest brand in the world of high-end watchmaking. More than 150 years of watchmaking know-how and technical innovations have allowed TAG Heuer to be an absolute reference in avant-garde sports watches. The brand remains true to its spirit of innovation, excellence and performance by pushing the boundaries further and marrying watchmaking know-how and breakthrough technologies. The collections all share a sporting inspiration and a fusion of technology and design. On the lookout for increasingly innovative technologies, the brand literally breaks the codes of watchmaking and constantly pushes the boundaries.

Tag Heuer

Frequently Asked Questions

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The delivery period of a watch financed through our website is approximately 14 days. 

You will be asked to justify your earnings, by sending your three last salary slips, as well as a copy of your ID. 

Your contractual partner is our company: Watch Dreamer SA. When you make your purchase via our platform, the general conditions of sale will be available during the purchase process.

Your application for funding will be processed the same day and you will get an answer within 24-48 business hours.

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