Tag Heuer

Tag Heuer — The company's history begins in 1860, when Edouard Heuer, then 20, founds his modest business in Saint-Imier, Switzerland. The brand is quickly built around the precision and longevity of models with high-performance materials with avant-garde mechanical movements. This quest for precision will anchor Heuer in the world of chronometry. #More about Tag Heuer


Tag Heuer's collections


Aquaracer Autavia Carrera Monaco Monza View all

More about Tag Heuer

The company's history begins in 1860, when Edouard Heuer, then 20, founds his modest business in Saint-Imier, Switzerland. The brand is quickly built around the precision and longevity of models with high-performance materials with avant-garde mechanical movements. This quest for precision will anchor Heuer in the world of chronometry and especially that of the automobile. The company invented the first sports chronometers displaying 100th of a second accuracy. In 1985, it still bears the name of Heuer but is bought by the TAG group, Techniques d'avant-garde, which baptizes it with its current name. This acquisition gives the brand new impetus and revives the company. Fourteen years later, the LVMH Group in turn acquired Tag Heuer after a friendly takeover bid and propels it to the rank of the fourth largest brand in the world of high-end watchmaking. More than 150 years of watchmaking know-how and technical innovations have allowed TAG Heuer to be an absolute reference in avant-garde sports watches. The brand remains true to its spirit of innovation, excellence and performance by pushing the boundaries further and marrying watchmaking know-how and breakthrough technologies. The collections all share a sporting inspiration and a fusion of technology and design. On the lookout for increasingly innovative technologies, the brand literally breaks the codes of watchmaking and constantly pushes the boundaries.

Tag Heuer

Frequently Asked Questions

All our new watches come with their original case and certificate as well as the brand’s international warranty. For pre-owned watches, the photos of the current state of the watch are below the description. These watches are controlled by an authorized professional and, in the event that the original warranty has expired, our company offers you a 12-month warranty.

These are the payment methods that we accept :
- 0% loan request for watches from CHF 2'000.- to CHF 11'000.-
- Traditional loan request for watches over CHF 11'000.-
- Bank transfer
- Credit card
- Twint

Your contractual partner is our company: Watch Dreamer SA. You will find all important information in our general terms and conditions. When you make your purchase on our platform, the terms and conditions will be available for reading during the purchasing process and your acceptation will be requested in order to validate your order.

For a 0% loan, you will only be asked for a copy of your ID.

For a traditional loan, you will be asked to provide your 3 last pay slips as well as a copy of your ID.

For a matter of confidentiality, we do not have access to your file with our financial partners and therefore cannot inform you about the reasons for their possible refusals.

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