TAG Heuer

More about TAG Heuer

The company's history begins in 1860, when Edouard Heuer, then 20, founds his modest business in Saint-Imier, Switzerland. The brand is quickly built around the precision and longevity of models with high-performance materials with avant-garde mechanical movements. This quest for precision will anchor Heuer in the world of chronometry and especially that of the automobile. The company invented the first sports chronometers displaying 100th of a second accuracy. In 1985, it still bears the name of Heuer but is bought by the TAG group, Techniques d'avant-garde, which baptizes it with its current name. This acquisition gives the brand new impetus and revives the company. Fourteen years later, the LVMH Group in turn acquired Tag Heuer after a friendly takeover bid and propels it to the rank of the fourth largest brand in the world of high-end watchmaking. More than 150 years of watchmaking know-how and technical innovations have allowed TAG Heuer to be an absolute reference in avant-garde sports watches. The brand remains true to its spirit of innovation, excellence and performance by pushing the boundaries further and marrying watchmaking know-how and breakthrough technologies. The collections all share a sporting inspiration and a fusion of technology and design. On the lookout for increasingly innovative technologies, the brand literally breaks the codes of watchmaking and constantly pushes the boundaries.

Frequently Asked Questions

Your order can be cancelled or exchanged within 14 days from its delivery date.

from the date of receipt of your order. Only watches that have not been worn, in perfect condition and in their original packaging can be returned or exchanged.

Only people residing in Germany and who are 18 years old minimum and 65 years old maximum, are eligible for a 0% loan application. In the case of a purchase with direct payment, anyone anywhere can freely buy on our website.

All our watches come with their original case and certificate as well as the brand’s international warranty.

These are the payment methods that we accept :
- 0% loan request for watches up to € 50’000,-
- Bank transfer
- Credit card

Still have a question?
Read more here. Or, reach out.