The LOEV Story: Swiss Timeless Design Meets Purpose

Founded in Zurich, LOEV was born from the idea that fine jewelry should be more than beautiful—it should reflect our values. Rooted in Swiss design, shaped by timeless craftsmanship, and guided by a deep commitment to sustainability, LOEV reimagines modern luxury—elegant, ethical, and effortlessly contemporary.

Diamonds Made Differently: Lab-Grown, Renewable, Remarkable
At LOEV, every diamond is lab-grown using 100 % renewable energy, slashing environmental impact without ever compromising on quality. Chemically, physically, and optically identical to mined stones—and often surpassing them in clarity and precision—our diamonds reflect the very best of modern gemology. LOEV exclusively sources diamonds in the highest tier—color grades D, E, and F with VS+ clarity—ensuring best-in-class brilliance and purity.

By choosing lab-grown diamonds, LOEV erases destructive mining practices and guarantees full traceability, ethical sourcing, and transparency. Further honoring our circular vision of luxury, all pieces are set in recycled 14 k or 18 k gold.

This commitment was recently recognized with B Corp certification, the highest sustainability accreditation, making LOEV part of a global community of businesses balancing profit with purpose.

LOEV Favorites: Timeless Icons with a Modern Edge 

Thanks to Watchdreamer’s flexible installment plans, LOEV’s timeless designs are more accessible than ever. Explore these platform favorites:

Tennis Bracelet

Elevate every moment with LOEV signature Tennis Bracelet: An endless stream of perfectly round brilliant cut lab-grown diamonds, each hand-selected for exceptional fire and brilliance. Set in sleek 18 k gold, this piece captures the perfect balance of strength and sophistication. Wear it alone —or stack it alongside other bracelets to create a layered, personalized statement. Either way, it’s an heirloom in the making, designed to transition effortlessly from a casual brunch to an elegant evening affair.

Sparkling Studs

Reimagine your everyday essentials with LOEV Round Brilliant Studs. These classics are redefined through LOEV’s design lens: each lab-grown diamond is precision-set in a minimalist four-claw mounting, allowing maximum light entry for unmatched sparkle. The discreet, streamlined setting ensures comfort and security, so you can move through your day—whether in the boardroom, at a rooftop soiree, or on a spontaneous weekend getaway—feeling effortlessly polished and radiant. A true wardrobe staple, these studs are as versatile as they are timeless. 

Engagement Rings

Celebrate your unique love story with an engagement ring that speaks volumes—without saying a word. LOEV’s collection spans from iconic solitaires to contemporary designs, all crafted around lab-grown diamonds of the highest grade. Each stone boasts flawless cuts and ideal symmetry, set into recycled 18 k gold bands that underscore our sustainable ethos. Whether you’re drawn to the purity of a single, breathtaking center diamond or the dynamic dialogue of a diamond band, LOEV's rings promise enduring beauty, ethical integrity, and a lifetime of memories. 

Enter the World of LOEV—Where Purpose Meets Timeless Design

Whether you’re marking a milestone or treating yourself, LOEV’s designs are crafted to be cherished forever—inside and out. Dive into the collection on Watchdreamer today, and experience the future of fine jewelry: beautiful, sustainable, and unapologetically modern.