A passion for innovation and excellence in watch design has always been at the heart of the EBEL brand. Founded by husband and wife Eugène Blum and Alice Lévy, in La Chaux-deFonds, Switzerland in 1911, the spirit and heritage of the EBEL brand have been shaped by the complementary talents and interests bequeathed by the couple. The very name, EBEL, is an acronym of their initials: “Eugène Blum Et Lévy”. Eugène Blum was driven by a quest for functionality, while Alice Lévy had a passion for aesthetics. This exceptional duality resulted in a marriage of beauty and function that was to become EBEL’s founding philosophy and the core of all its inspired creations. This inspirational principle was set in stone in 1950 with the introduction of the Kissing “E” logo. With its gentle, sensual curves, voluptuous charm and technical perfection, the Kissing “E” logo became the emblem of a successful tale of synergies between the brand’s heritage and its founding philosophy. Building on the latter, and its cornerstones of luxury, elegance, and sensuality, the brand has instilled the highest watch industry standards to ensure that the functioning of its timepieces is as smooth as their inimitable look and feel. Through over a century of award-winning watches, five iconic lines particularly stand out.